Posted on Friday, November 16, 2007 by Bas Grasmayer
At the press conference here in Sofia, Kotler answered the following upon being asked by a journalist whether he had ever made any statements in his books which turned out to be wrong over time:
Well, I would sound arrogant if I said I never made any mistakes…
and I’d be foolish if I told you what they were..
So I really can’t even think of an answer for the question.
Filed under: life, work | Tagged: bulgaria, Citations, funny, humor, Humour, kotler, marketing, philip kotler, Quotes, sofia | Leave a comment »
Posted on Thursday, November 15, 2007 by Bas Grasmayer
- I’m extremely busy, so this post will be short;
- I’ll be able to go back to my marketing professor in Holland, after my placement, and tell him I had breakfast (or high tea) with Kotler.
Yesterday as I went to the Philip Kotler seminar I spoke about earlier to interview some of the participants, I was invited to stay and witness the seminar in the afternoon. Sweet.
Note: you can use these pictures IF you include a link to this website. Do NOT infringe copyrights. I will find out.
Then today I went to the press conference, which turned out to be in the panorama restaurant of the Kempinski hotel here in Sofia. Very good service from the personel, as can be expected in a classy hotel like the Kempinski. It was just a round-table setting, everything was translated to Bulgarian also (to my annoyance), but it was pretty informal and comfortable to ask him a question. Also got a Bulgarian translation of Kotler’s book “Lateral Marketing” signed by him. Sweet. Maybe some day I’ll be able to read the book. More content another time, have to get all my stuff through to the radio first. Can’t post any real data on here before then. I’ll make sure to post the links to all the material as soon as they’re up on the Radio Bulgaria website.
Oh, go check out my Photoblog, it has updates!
Notice there’s no picture for today yet. That’s because I’m joining a journalist from Hristo Botev to the CD presentation of the Bulgarian Pop Idols winner. We’ll see what’s more interesting ;-)
Filed under: life, marketing, pictures, work | Tagged: bulgaria, eastern europe, global marketing, kotler, marketing, philip kotler, sofia, south east europe | 1 Comment »
Posted on Thursday, November 8, 2007 by Bas Grasmayer
The past week or so, in between all the partying, I’ve been trying to arrange for me to attend the Philip Kotler seminar here in Sofia. Now I really wanted to attend, since it was a great opportunity to do my job as a journalist and learn about marketing at the same time… Kotler being one of the most important names in marketing of all time. It turned out to be completely full, even for journalists. So I decided to see what I could do then… Three things, it turned out:
- Go to the hotel where the seminar is to hold interviews with some participants. The organizers helped arrange this.
- The day after the seminar I’m attending the press conference.
- Interview with the organizers!
It’s not the same as attending the event, but this is as close as I can get. Hopefully I’ll be able to pose a good question for the press conference, but I’m not exactly a press conference veteran so we’ll see how it goes.
Filed under: life, marketing, work | Tagged: bulgaria, business, journalism, kotler, marketing, philip kotler, press conference | 1 Comment »