At the press conference here in Sofia, Kotler answered the following upon being asked by a journalist whether he had ever made any statements in his books which turned out to be wrong over time:
Well, I would sound arrogant if I said I never made any mistakes…
and I’d be foolish if I told you what they [...]
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Two things:
I’m extremely busy, so this post will be short;
I’ll be able to go back to my marketing professor in Holland, after my placement, and tell him I had breakfast (or high tea) with Kotler.
Yesterday as I went to the Philip Kotler seminar I spoke about earlier to interview some of the participants, I was [...]
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The past week or so, in between all the partying, I’ve been trying to arrange for me to attend the Philip Kotler seminar here in Sofia. Now I really wanted to attend, since it was a great opportunity to do my job as a journalist and learn about marketing at the same time… Kotler being [...]
Filed under: life, marketing, work | Tagged: bulgaria, business, journalism, kotler, marketing, philip kotler, press conference | 1 Comment »
