Great quote from Kotler

At the press conference here in Sofia, Kotler answered the following upon being asked by a journalist whether he had ever made any statements in his books which turned out to be wrong over time:
Well, I would sound arrogant if I said I never made any mistakes…
and I’d be foolish if I told you what they [...]

Philip Kotler in Sofia, seminar and press conference

Two things:

I’m extremely busy, so this post will be short;
I’ll be able to go back to my marketing professor in Holland, after my placement, and tell him I had breakfast (or high tea) with Kotler.

Yesterday as I went to the Philip Kotler seminar I spoke about earlier to interview some of the participants, I was [...]

Facebook’s Social Ads & Privacy

A rather big discussion erupted on using Facebook members’ names and pictures for making ’social ads’. You read things like:
Daniel Solove, an associate professor of law at George Washington University law school, blogged that Facebook “might be assuming that if a person talks about a product, then he or she consents to being used as [...]

Philip Kotler in Sofia

The past week or so, in between all the partying, I’ve been trying to arrange for me to attend the Philip Kotler seminar here in Sofia. Now I really wanted to attend, since it was a great opportunity to do my job as a journalist and learn about marketing at the same time… Kotler being [...]

A tip for WordPress marketing

Notice that on the right-side of the frontpage you can see a list of tags. Next to this tag it says “more”, which will lead you to “Hot Topics” on WordPress. Use these as categories! If one of your categories is “Showbizz” for instance, see if there is a synonym that ranks higher, such as [...]